Gender Physics is a revolutionary practice designed to help business leaders capture the advantages of both gender attributes for maximum impact and success. Betty-Ann uses university research, and her own personal stories as a senior VP with the world’s largest fertilizer company, to demonstrate how using a particular type of energy creates a particular result. To aid in the learnings, she has created a ‘Go-To’ Energy evaluation, Complementary Energy experiments and a step-by-step balancing process called the A+ Energy Model to activate behavioural change. The results for those who adopt Gender Physics is to let go of established stereotypes and unlock the energy they never knew they had to get the results they want. Those in attendance will leave with a new way of looking at gender and be inspired to not only express their individuality, but to see the value in using the attributes of both genders.